Marko Gargenta, Content Marketing Expert, spoke at the ASL Emerging Business Group’s best practices seminar on, “Content Marketing: Creating A Powerful Marketing Gravity For Your Business.” In this podcast, Marko shared how important it is to share your content and generate more value than you capture, something that he has been inspired by from Tim O’Reilly.
CPAs Talk Tech Biz
Shannon Fraser, from US Commercial Service – Silicon Valley and Jeff Deiss from the US Small Business Administration (SBA)-Office of International Trade, spoke at the ASL Emerging Business Group’s best practices seminar on, “The World Is Open For Your Business.” In this podcast, Shannon and Jeff shared some strategies on why and how to do business overseas.
Lynn Nichols, Naming Expert and CEO of X Intellectual Property, spoke at the ASL Emerging Business Group’s best practices seminar on, “Nailing the Name: Create a Powerful Name for Your Company.” In this podcast, Lynn shared some strategies on how to craft a great name and brand.
John Beck, CFO, and Rick Randel, Attorney, spoke at the ASL Emerging Business Group’s best practices seminar on, “Who Owns What: Real Life Cap Table Stories.” In this podcast, Rick and John shared how important it is to document everything you do and to ask for help when planning the cap table, to help plan for the future.
The new revenue recognition standard, or ASU 2014-09, was issued in May 2014. As we first started digesting the standard, we posted a blog on the 5-step process of revenue recognition (September 10, 2014 post). Due to the sweeping changes associated with this standard, it became clear early on that implementing the new standard was going to be a process. As a follow-up, we included an implementation update in the blog (March 18, 2015 post) but once again, there are more twists and turns for the newly issued standard.
Bob Min, Owner/Coach of Sandler® Training, spoke at the ASL Emerging Business Group’s best practices seminar on, “Sales Solutions for Your Start-up and Emerging Business.” In this podcast, Bob shared his expertise in the Sandler Training methodology, by covering the greatest barriers to growing sales, why these things occur and some insight into how to overcome them.
Ron Shepherd, President and Chris Shepherd, Principal of Shepherd & Associates Insurance Services, spoke at the ASL Emerging Business Group’s best practices seminar on, “Insurance 101: Business Insurance for Startups.” In this podcast, Ron and Chris share their advice on how to select an insurance professional that will understand your business as a startup, especially new risks that come about such as cyber liability, listen to learn more.
Ephraim “Eph” Lindenbaum, Managing Director of Advance Ventures, spoke at the ASL Emerging Business Group’s best practices seminar on, “Ask the VC: A Town Hall Discussion for Startups.” In this podcast, Eph shares some of the discussion items and questions that the guests asked during the seminar.
International: What is Base Erosion Profit Shifting (BEPS) and should I be concerned as a company doing business overseas?
By Luis Ramirez, Principal
There is a growing concern amongst developing countries with regards to significant losses of national tax revenues because of sophisticated tax planning by international companies. It is not uncommon to read headlines of corporate tax rates approaching single digits for iconic US companies the likes of Apple, Starbucks and Caterpillar.