Nailing The Name: Create A Powerful Name For Your Company

Creating a company name is often a stressful experience for entrepreneurs. How do you know the name will be successful? How do you find a quality name that is available? Investors may use the name as a bellwether for your ability to execute. A magnetic name can help you gain visibility at an early stage. In this seminar we’ll discuss strategies to craft a great name and brand. We’ll also discuss what makes a name stand out.


Lynn Nichols
Naming Expert/CEO
X Intellectual Property

Lynn Nichols is the CEO of X Intellectual Property. Formerly a professor of linguistics at Harvard University and UC Berkeley for 14 years, Lynn has deep expertise in how we use names, the form and meaning of words, and the intuitions behind language. She serves as an advisor on name strategy and brand development at Stanford’s Center for Entrepreneurial Studies, Alchemist Accelerator, Women’s Startup Lab, VC TaskForce and TiE Launchpad. Her work with startups and established businesses includes name development, strategic name positioning, and branding. Lynn’s experience includes consumer tech, B2B tech, medtech, biotech, senior care tech, finance, real-estate, non-profits and PR in Silicon Valley and globally.

About ASL Emerging Business Group: Best Practice Series

Abbott, Stringham, & Lynch (ASL)  Emerging Business Best Practice Series consists of lunchtime seminars that address ideas and facilitate discussions around financing, operations, building a team, and other areas essential to the success of emerging businesses.

ASL established the Emerging Business Group to help start-up and growth companies. The Emerging Business Group provides a knowledge resource center of best practices for emerging businesses to streamline systems and operations, reduce regulatory risk, market themselves effectively, and free up entrepreneurs to focus on the business at hand.