Understanding Cultural Differences: How To Conduct Business When People Have Diverse Traditions

Whether we travel the world or connect from home, business is global. We work with people with diverse traditions and differing ways of doing business. Attendees at this interactive program will enhance their cultural literacy by understanding the key characteristics of cultural groups around the world. Learn how to avoid misunderstandings, missed opportunities and establish valuable connections with anyone worldwide.

Topics will include:

  • Key characteristics of a cultural groups found around the world.
  • How differing views of views of time create misunderstandings in a business setting.
  • A look at the importance of the rituals of initial greetings.
  • An explanation of the two culturally based styles of communication worldwide.
  • Why sharing a meal may be more productive than spending time reviewing a proposed contract.


Lanie Denslow
World Wise Intercultural Training & Resources

Lanie Denslow, principal of World Wise Intercultural Training & Resources, is a leading author, popular speaker and trusted advisor on how culture shapes business practices around the world. With her personable, light-hearted style and wit, she champions the importance of cultural awareness in international ventures. Lanie is a graduate of the Protocol School of Washington, holds a BS in Business from Antioch University and an MBA and Masters of International Business from Pepperdine University. Her well-known books on culture and international business are World Wise What to Know Before You Go (Fairchild Publications) and Working with Americans (Prentice Hall Business).

About ASL Emerging Business Group: Best Practice Series

Abbott, Stringham, & Lynch (ASL)  Emerging Business Best Practice Series consists of lunchtime seminars that address ideas and facilitate discussions around financing, operations, building a team, and other areas essential to the success of emerging businesses.

ASL established the Emerging Business Group to help start-up and growth companies. The Emerging Business Group provides a knowledge resource center of best practices for emerging businesses to streamline systems and operations, reduce regulatory risk, market themselves effectively, and free up entrepreneurs to focus on the business at hand.