Once a year, you get to tell the world your story in long form and provide context on your strategy. Make the most of your annual report by answering four important questions:
- Who are you? Be loud and proud about your mission. If your mission statement is tired or unclear, craft a new one. This is your chance to tell your donors—both current and potential—why you exist.
Tip: Your report might be digital. Would a video work better? If so, production quality is key. (more…)